Last week a bill passed through a NJ Assembly committee which would make it a crime to declaw a cat.  Criminal penalties sought are a fine of up to $1,000 or six months in jail in addition to a civil penalty starting at $500 and maxing out at $2,000.  This would be a first in the country were it enacted so IMPS decided to take a closer look.

Pet parents know that advertisers often exaggerate and sometimes even lie about their products or services (or a competitors).  A video ad can mitigate that common sense understanding in a few ways. One is to make the pet parent feel guilty (You don't feed your cat Awesome Diet? Your kitty won't live a long life!).  Another is by shock (This is what making sausage treats looks like!).  By combining these two techniques in a recent video advertisement, Gunner Kennels ^® has at the same time made a mockery of responsible safety testing.
 

Fall is finally starting to ramp up in the Northeast and it will be hitting the rest of the country in only a few short weeks.  Fall is also a time when pet parents who are not regular hikers tend to go for walks in the woods to enjoy the foliage.  Unfortunately, this is also the time when many dogs are injured or lost and separated from their pet parents.