Gunner Kennels Video: A Smashing Response


This article is part two of two looking at the claims made in a Gunner Kennels video advertisement. Photo credit JuneauEmpire

In this segment, IMPS looks at how other manufacturers responded to the Gunner Kennels video linked in part I. IMPS learns a bit more about pickup truck beds as well as US NHTSA strength testing of vehicle roofs.

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published on October 21 2016 Categories: medical, news - Tags: crashtest, crates, gunner, mim, petmate, rufftough, rollover

Gunner Kennel Video: Out of Tune With Reality.


Pet parents know that advertisers often exaggerate and sometimes even lie about their products or services (or a competitors).  A video ad can mitigate that common sense understanding in a few ways. One is to make the pet parent feel guilty (You don't feed your cat Awesome Diet? Your kitty won't live a long life!).  Another is by shock (This is what making sausage treats looks like!).  By combining these two techniques in a recent video advertisement, Gunner Kennels ® has at the same time made a mockery of responsible safety testing.
 

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published on October 11 2016 Categories: events, news - Tags: crates, gunner, mim, rufftough, petmate

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