Gunner Kennels Video: A Smashing Response
This article is part two of two looking at the claims made in a Gunner Kennels video advertisement. Photo credit JuneauEmpire
In this segment, IMPS looks at how other manufacturers responded to the Gunner Kennels video linked in part I. IMPS learns a bit more about pickup truck beds as well as US NHTSA strength testing of vehicle roofs.full article »
published on October 21 2016 Categories: medical, news - Tags: crashtest, crates, gunner, mim, petmate, rufftough, rollover
Gunner Kennel Video: Out of Tune With Reality.
Pet parents know that advertisers often exaggerate and sometimes even lie about their products or services (or a competitors). A video ad can mitigate that common sense understanding in a few ways. One is to make the pet parent feel guilty (You don't feed your cat Awesome Diet? Your kitty won't live a long life!). Another is by shock (This is what making sausage treats looks like!). By combining these two techniques in a recent video advertisement, Gunner Kennels ® has at the same time made a mockery of responsible safety testing.
published on October 11 2016 Categories: events, news - Tags: crates, gunner, mim, rufftough, petmate