Gunner Kennel Video: Not All Its Cracked Up To Be?
Last week IMPS published a two part article concerning an advertising video created by Gunner Kennels. Part 2 focused on the response to the video by other pet crate manufacturers. At the time, MIM Safe had yet to make public two videos focused on rollovers, one involving a Gunner crate. They are now public.full article »
published on October 25 2016 Tags: crates, gunner, mim, rollover - Categories: news, travel
Gunner Kennels Video: A Smashing Response
This article is part two of two looking at the claims made in a Gunner Kennels video advertisement. Photo credit JuneauEmpire
In this segment, IMPS looks at how other manufacturers responded to the Gunner Kennels video linked in part I. IMPS learns a bit more about pickup truck beds as well as US NHTSA strength testing of vehicle roofs.full article »
published on October 21 2016 Categories: medical, news - Tags: crashtest, crates, gunner, mim, petmate, rufftough, rollover
Gunner Kennel Video: Out of Tune With Reality.
Pet parents know that advertisers often exaggerate and sometimes even lie about their products or services (or a competitors). A video ad can mitigate that common sense understanding in a few ways. One is to make the pet parent feel guilty (You don't feed your cat Awesome Diet? Your kitty won't live a long life!). Another is by shock (This is what making sausage treats looks like!). By combining these two techniques in a recent video advertisement, Gunner Kennels ® has at the same time made a mockery of responsible safety testing.
published on October 11 2016 Categories: events, news - Tags: crates, gunner, mim, rufftough, petmate
Travel Crate Follow Up - The Manufacturers
In mid November, ismypetsafe.com published a three part series on the subject of pet travel crates (also available as a single PDF white paper). A few days after publication, I reached out to all those mentioned for their comments on the report as well as any thoughts they might have on the Center for Pet Safety (CPS) crash tests.full article »
published on December 9 2015 Category: news - Tags: crates, crashtest, midwest, 4pets, proline, mim, variocage, goodideas, kennebec, gunner, trixie, cps, subaru, safety