Last week IMPS published a two part article concerning an advertising video created by Gunner Kennels.  Part 2 focused on the response to the video by other pet crate manufacturers.  At the time, MIM Safe had yet to make public two videos focused on rollovers, one involving a Gunner crate.  They are now public.

This article is part two of two looking at the claims made in a Gunner Kennels video advertisement. Photo credit JuneauEmpire

In this segment, IMPS looks at how other manufacturers responded to the Gunner Kennels video linked in part I. IMPS learns a bit more about pickup truck beds as well as US NHTSA strength testing of vehicle roofs.

Pet parents know that advertisers often exaggerate and sometimes even lie about their products or services (or a competitors).  A video ad can mitigate that common sense understanding in a few ways. One is to make the pet parent feel guilty (You don't feed your cat Awesome Diet? Your kitty won't live a long life!).  Another is by shock (This is what making sausage treats looks like!).  By combining these two techniques in a recent video advertisement, Gunner Kennels ^® has at the same time made a mockery of responsible safety testing.
 

In mid November, ismypetsafe.com published a three part series on the subject of pet travel crates (also available as a single PDF white paper). A few days after publication, I reached out to all those mentioned for their comments on the report as well as any thoughts they might have on the Center for Pet Safety (CPS) crash tests.